I'm working on an article that's due shortly. For a variety of reasons, I decided to submit a HARO query to obtain additional information for this article.
HARO stands for "Help a Reporter Out," and it's a service that connects journalists to sources. I joined years ago when the business was in its infancy, and it's always served me very well.
The way it works is I formulate a query ("Looking for people with expertise in xyz") and send it to HARO. They post it and blast it out to a million subscribers in one of their twice-a-day email alerts. Anyone with the expertise I'm seeking submits their answer, which is then forwarded to me. (To answer a reader's question, the service has several levels of membership; I'm using the "free" level.)
I've used HARO dozens of times, most notably back when I was writing for Crafts Report Magazine (now called Handmade Business) when it was a convenient method to connect with artists and crafters outside my sphere of influence. I "cyber-met" some fascinating and talented people through HARO queries.
Anyway, that's a long-winded way of explaining what HARO is, and why I'm skilled in submitting the types of queries that will garner me precisely the information I need for what I'm writing. Crucially, however, I haven't sent a HARO query in several years.
Yesterday I sent in a HARO query, and today it got posted. Almost immediately I received six replies.
Except ... here's the thing: Four of them were AI-generated.
How could I tell? Because all four had almost identical formats. They started as follows:
"I am [name deleted], Director of [company deleted],
a digital marketing agency. With a passion for web development and
design, my focus on usability and user experience has been instrumental
in [company name's] success. Here is my suggestion for your query..."
Or, "I am [name deleted], Co-Founder and Managing Director of [company deleted],
with 20 years of IT experience, a Master's in Networking, and many
industry certifications. Simplifying IT for reliable business tools and
faster repair. Here is my suggestion for your query..."
The suggestions were then some short little blah-blah piece of nonsense that had very little to do with the subject matter I was seeking. Not only that, but all four replies allegedly came from high-tech companies, completely at odds with the rural-themed subject I was seeking. The company websites were allegedly genuine, unless websites are AI-generated these days...?
The remaining two replies were clearly human-generated, with cheerful greetings and relevant information.
I thought about lodging my concerns to HARO, but it's not their business to filter replies; it's simply their business to connect journalists to sources. It's up to me to filter out the AI nonsense.
It's a brave new world out there, folks...