Getting into freelance writing

In response to my recent post "What a Way to Make a Living," a reader left a comment as follows: "Maybe you've done this already, but how does one go about getting into freelance writing? I'm more of a non-fiction type of guy but I guess I could fictionalize some of my old police cases that might be interesting to some people."

This is a complex subject to tackle, but I'll give it my best shot. The following advice and information is solely based on Don's and my experience over the years.

Nonfiction (Short) Writing

• Build a platform. Whether it's fiction or nonfiction, both agents and editors like it when you already have a following of sorts. That's why this blog has become more and more valuable over the years; it acts not just as a sounding board for our lifestyle, but as a marketing tool for our writing. (Along those lines, I can't tell you how much we appreciate you all!)

• If you're new to the nonfiction industry, start by writing what you know rather than tackling subjects that require investigation. Whether it's an opinion piece, or an experience, or a project you've completed, it's best to come from a position of authority.

• Make sure you know the subject. Writing from ignorance, even an opinion piece, can harm your writing career.

• Meet deadlines. This cannot be emphasized strongly enough. Meet deadlines.

• The editor is always right. If s/he suggests changes, don't argue. Make the changes. If you can't or won't make those changes, it's better to withdraw the piece.

• Submit clean content, meaning syntax, punctuation, spelling, and grammar are all as correct as you can make them. If accepted, your piece will go through additional copy-editing by various editors, but you're far more likely to get rejected if your original piece is poorly written. Believe me, I've been on the editorial side of things a fair bit, and it's astounding how much bad content gets submitted. I remember having to edit one woman's weekly submissions (she was, let's just say, extremely high up in the journalism world) and her pieces were virtually illiterate. I am not exaggerating or using that term lightly. It was some of the worst writing, bar none, I have ever seen. Many times, I had to email her to get clarity on what she meant by this or that point. Often I had to rewrite her entire submission to make it readable. I am genuinely bewildered how she achieved the professional credentials she did. Don't be that person.

• Never ever ever EVER ever ever ever EVER submit something written by AI. There's no faster way to get both round-filed and blacklisted by editors.

• If submitting to magazines, know in advance the publication's focus (it won't do any good to send instructions for knitting lace doilies to a backpacking magazine), writing style (first person POV? third person?), and word count. Word count is especially important. Fortunately, most magazines print writing guidelines for the type and length of content they accept.

• Some magazines are far more open to submissions from unknown writers than others, such as our beloved Backwoods Home Magazine (and its sister publication, Self-Reliance). Other publications are way too massive to pay attention to the Little Guy and your submissions are likely to end up in the slush pile unless the subject matter is especially unique. (In other words, you're unlikely to be accepted to "Better Homes & Gardens" or "National Geographic" until you're far more established.)

• Sometimes – and it pains me to say this – you might have to give some of your writing away for free to begin developing credentials. It took a while for me to build up enough writing credits that I could expect decent compensation for my work.

Nonfiction Books

• Whether you're submitting through an agent or directly to a publisher, a nonfiction book requires a proposal. This consists of a Hook, a Summary, the Theme, the Audience, a Marketing Plan, Manuscript Status (hopefully completed!), a list of Other Books you've written, and then of course the Synopsis and first Three Chapters for the work you're submitting. A proposal is a hassle to write, but usually it's only required once per publisher. Keep in mind the agent or publisher doesn't know you from Adam, so your job is to convince them you're worth the risk and a suitable long-term investment (as opposed to a one-hit wonder).

• Again, having a built-in platform is invaluable to get yourself noticed.

• Write about your passion(s). Years ago, I remember the moment I decided to write "The Simplicity Primer." I was deeply into the subject and wasn't able to find any books that reflected my personal angle on the matter. I was taking a walk when it suddenly came over me like a thunderclap that I was just as qualified to write about simple living as anyone else. The rest is history.

Fiction Novels

• Hone your craft. Fiction is a different animal than nonfiction. You need to be able to write convincing dialog in a way that doesn't jerk the reader out of the story. You need to understand points of view and the balance between dialog and narration. You need to understand how to show, not tell. You need to understand goals, motivation, and conflict. I have many writing reference books in our library, and two of the best are "The 38 Most Common Fiction Writing Mistakes" by Jack M. Bickham, and the appropriately named "Goal, Motivation & Conflict" by Debra Dixon.

 • Build a platform. I'm sounding like a broken record, right? Yep, once again anyone (agents and/or publishers) who is taking a chance on your fiction novel wants to see that you already have a connection with readers through some sort of social media presence. Welcome to the modern world. I explained some of my platform travails from the beginning of my fiction career in this blog post. Trust me when I say an agent is far, far more likely to accept you as a client if you have a pre-built social media platform to bring to the table. An excellent reference on this subject is the appropriately named book "Platform: Get Noticed in a Noisy World" by Michael Hyatt, keeping in mind it's a bit out of date with regards to social media.

• Be patient. It took an entire year for my first Harlequin submission (sent through my agent) to filter up through the various slush piles and catch an editor's eye. (I remember the moment: I was standing at my computer desk when I saw the email my agent sent. I remember saying out loud to Don, in a voice of wonder and disbelief, "I sold a book.") During that period of waiting, (a) don't nag, though a polite inquiry every few months is fine; and (b) write some other stuff. During that year of waiting, I kept writing and had two more rough manuscripts ready to polish and submit by the time the first one was accepted. Editors far prefer steady, dependable writers over one-hit wonders.

• Beware of anyone, whether agent or editor or publisher, who requests money to get your work in print. Remember this mantra: Money should flow to the writer. There are TONS of scam artists out there who are clever at parting writers from their cash in exchange for grandiose promises to get your work published and marketed. You might as well send your money to that Nigerian prince. That said, there are self-publishing options (discussed below) that may require an initial outlay of funds to get the work in print; and of course, there are legitimate marketing services which can vastly increase your exposure, though they're way too expensive for our budget.

• The editor is always right. If s/he suggests changes, don't argue. Make the changes. This applies just as much in the fiction realm as the nonfiction. That's why I had to re-do my latest Harlequin proposal. And you know what? The result is inevitably a better story. 

• Along those lines, get your ego out of the way. Ego-driven writers refuse to alter what they see as the Perfect Novel. Editors hate working with writers like that. While some novice writers explode onto the scene and make history with their international best-seller, those are few and far between. Don't be hard to work with. If you feel strongly that your work is Perfect as it is and your editor disagrees, it might be better to publish it yourself.

• Get used to rejection. And I mean, really used to it. Don't let it get you down or discourage you from continuing the pursuit. I've wanted to be a writer for literally decades, and it's only in the last ten years or so that things have really come to fruition. Don't give up. (This applies to both fiction and nonfiction writing.)

Self Publishing

Most of you know we dipped our toes into the self-publishing world last year when we published "Rachel's Folly." Despite the success of the book, our experience in this realm is limited.

• Self publishing (or indie publishing) has advantages for newbies in that it allows some enormously talented but unknown writers to get their works available to the public. The downside is, despite all efforts, very few readers – much less agents or publishers – are likely to notice the book without a vast amount of marketing efforts on your part. Those who are clever and skilled in this area can do quite well, and sometimes are even picked up by traditional publishers, thus launching a writing career. The talented James Wesley Rawles, founder of SurvivalBlog, falls into this category with his book "Patriots: A Novel of Survival in the Coming Collapse."

• The mantra "Money should flow to the writer" still applies to indie publishing, within reason. Sometimes you have to outlay some funds for certain marketing opportunities, but less than you might think. Generally if someone contacts you out of the blue to offer their services, it's usually (but not always) an elaborate scam. Be discerning.

This only scratches the surface of the vast world of freelance writing, but I hope it's helpful to the reader quoted above.